Professional Experience

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Publisher Content Review Lead @ Taboola — March 2026 to Present

Serving as sole owner and gatekeeper of Taboola's Publisher Policy, applying policy across ambiguous cases and reviewing thousands of publisher sites for First-Day-of-Revenue compliance under strict SLAs • Partnering with the Policy Setting team to evolve policy based on real-world patterns and gaps surfaced through frontline review • Acting as the daily bridge between Business and Policy via Salesforce, resolving compliance issues and flagging misalignment before it becomes business risk • Managing Policy Guardian, the team's in-house review automation tool, driving manual workload reduction from 0% toward 40%+ through classification and workflow improvements • Leading the team's strategic shift from manual review to business enablement, surfacing revenue opportunities through proactive case review.

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Content Marketing Manager @ Seibert Products GmbH — April 2025 to February 2026

Led the content marketing strategy for the Appcelerator team, developing an organic channel plan grounded in E.E.A.T principles, SEO keyword research, and the evolving AI-search landscape • Drove Seibert's authority in Atlassian apps through stakeholder collaboration, active engagement in the Atlassian Community, and high-value content creation across key organic channels.

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Managing Editor @ Natural Intelligence — May 2022 to May 2025

Overseeing editorial for BestMoney.com and Top10.com (6M organic visits in 2023), driving $100k+ monthly revenue • Leading high-volume content production and editing of comparison charts, articles, and brand reviews — created both internally and through vendors • Creating an E.A.T.T-aligned content strategy based on in-depth keyword research, SERP market trends, and qualitative user research • Liasoning with Bizdev teams for SEO content initiatives • Centralizing project workflows, ensuring compliance, and driving innovative, user-focused content development across platforms.​

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Freelance Content Specialist — April 2020 to 2025

Contributing writing and editing, content strategy, social media + digital marketing strategy, as well as consulting, services to a variety of projects in the arts and culture sector. 

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Content Manager @ Tel Aviv University International — August 2021 to May 2022

Developed and wrote brand content while creating a unique social media strategy to convert prospects into international students •  Managed TAU International's social channels and website, ensuring diverse digital learning offerings •  Collaborated with university communities to generate UGC and broadcast events, while guiding brand consistency through a distinctive brand kit.

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Localization Specialist and Editor @ Whaleapp — May 2020 to August 2021

Edited high volumes of textual material for casual games under tight deadlines •  Translated and localized content (RU>ENG), enhancing the contextual value and user engagement experience in game launches • Instructured a distributed localization team, ensuring consistent quality of content and knowledge transfer across multiple languages • Functioned as sole English copywriter for app store and game launch materials.

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Junior Content Writer @ Bookaway — June 2019 to April 2020​​​

Created the large-scale knowledge base from 0, ensuring accurate information for global travelers •  Generated content and copy for hundreds of routes and learning materials • Conducted thorough research, including interviewing travelers and locals abroad, to support content accuracy and depth, enhancing resource quality for Bookaway’s diverse audience •  Collaborated with influencers to incorporate UGC into learning offerings, increasing engagement.